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Why is my company's domain important?

The DOMAIN (www.latuaimpresa.it/com/net/...) is equally important as the physical ADDRESS of your company. When a customer wants to meet you to do business with you, he sets the address of your company in his navigator which guides him to your warehouse or shop.

In the same way, on the web, when a person wants to know your company and your products, he types in your domain, or searches for keywords in Google, to get to your virtual company. So understand how important it is to own your own domain.

 

MAKE SURE IT IS REGISTERED TO YOU
It seems trivial, but many companies do not pay due attention to the administrative part of their domain, only to then discover that, at the time of purchase, it was registered in the name of an agency or a nominee.

Always make sure that the domain is your property because, just as no one loses the physical address of their company, even on the Internet it is important to own your own domain company.

To carry out this check there are specific websites.
For Italian domains simply visit https://www.nic.it (it is the registry of Italian domains)
For foreign domains visit https://www.internic.net and click on Whois

 

YOUR DOMAIN HAS A REPUTATION
As in your normal business, you also have a reputation to defend on the Internet. Nowadays you can no longer keep the traditional one separate from the digital one because nowadays, to get to know you, people first consult the internet.

THE BETTER THE REPUTATION, THE GREATER THE PROBABILITY OF BEING FOUND ONLINE
The more you work with your site (under the address of your domain), the more it will get the right placement in the search engine lists (Google first and foremost) and people looking for products similar to yours will have more possibility of coming across your company or shop.

CONSISTENCY PAYS OUT
As you will have understood, the worst thing you can do for your reputation is to abandon the site (therefore its domain) to itself, by not updating it or not creating the conditions to be visited (such as by not promoting it with advertising).
It is not necessary to insert new content every day, but to keep a constant line of work over time: add a new product or update the price of an existing one, write a review, a news item or simply change the cover image.

THE CHOICE IS YOURS
The fate of your domain is in your hands: the choice is yours!

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