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Why is it better to have your own website? (part #1)

DOES YOUR BUSINESS DON'T HAVE A SITE? OUCH OUCH OUCH!
Part#1

READ HERE, REFLECT AND DECIDE HOW TO PLAY IT
Some marketing "experts" suggest that it is possible to increase business volume even without owning a site.
Using alternative tools could bring a certain benefit, but you should give up providing a valid point of reference to your customers and, in the long run, continue to invest in advertising.

 

IT'S A QUESTION OF TRUST
Any shop or small industry has built up its OWN clientele over the years, with sacrifice and earning trust by making known its production or commercial location where it created or marketed its products.
Customers, especially new ones, need to be reassured and formulate their belief in your seriousness by evaluating various factors: who you are, where you are, how big your business is, how you operate, etc. etc.. In real life, an invitation to your office, a lunch, a visit to your production or commercial premises, reassures your customers and convinces them that they can start taking you into consideration.

WHAT WOULD A POTENTIAL CUSTOMER THINK FINDING OUT THAT YOU DON'T HAVE A WEBSITE?
Would you trust a business that doesn't even have a website and is only present on social media or in some paid portals?
Your website (naturally under the domain www.tuimpresa.it/com) is like a reassuring point of reference for anyone who wants to start doing business with you, it's like your company headquarters in the real world.
Through your company website people can get to know you better, get a clearer idea and possibly learn more about your identity (you are obliged to enter your VAT number on the site).

THIS IS ONLY PART
In the next article we will explain the because it doesn't benefit you not to have a company website. We will explore what the advantages are in the long term and how to maintain them.

TO BE CONTINUED. . .
In the next article we will talk about the advantages obtained in the long term: click the following link for the next article https://www.finalmentesemplice.it/page/perche-e-meglio-avere-il-proprio-sito-web-parte-2/perche-e-meglio-avere-il-proprio-sito-web-parte-2

 

YOUR DOMAIN HAS A REPUTATION
As in your normal business, you also have a reputation to defend on the Internet. Nowadays you can no longer keep the traditional one separate from the digital one because nowadays, to get to know you, people first consult the internet.

THE BETTER THE REPUTATION, THE GREATER THE PROBABILITY OF BEING FOUND ONLINE
The more you work with your site (under the address of your domain), the more it will get the right placement in the search engine lists (Google first and foremost) and people looking for products similar to yours will have more possibility of coming across your company or shop.

CONSISTENCY PAYS OUT
As you will have understood, the worst thing you can do for your reputation is to abandon the site (therefore its domain) to itself, by not updating it or not creating the conditions to be visited (such as by not promoting it with advertising).
It is not necessary to insert new content every day, but to keep a constant line of work over time: add a new product or update the price of an existing one, write a review, a news item or simply change the cover image.

THE CHOICE IS YOURS
The fate of your domain is in your hands: the choice is yours!

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