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Sell ​​online without e-commerce

LOCAL COMMERCE: selling without e-commerce
Who said that to sell your products online you need to have an e-commerce?

Many traders (and to be honest also many customers) are very attached to the direct relationship with customers because, rightly, they think they can do it better by helping them choose the most suitable product.

I call it LOCAL COMMERCE, that middle ground which on the one hand exploits technology while on the other manages to keep relationships with customers intact.

Read the article to the end and you will understand that technology can be used while also maintaining direct merchant/customer relationships.
You will also understand that working in the shop is not very different from what you will do on your website.
How does it work?

 

✔ Step 1 – OPEN A SITE AND UPLOAD YOUR ONLINE CATALOG

➡ Show off the goods
Display what you offer well and, as you would do in a shop where you display the best "pieces" in the window, insert them on the first page of the site.
Insert multiple photos for each individual product so that the most important details of the items can also be seen (for example if you sell shirts, take a photo of the detail buttons or fabric).
You organize the goods into lines/categories as you do with the "departments" of your shop and guide the browser to find what he is looking for more easily.

✔ Step 2 – ADVERTISE YOUR PRODUCTS WITH FACEBOOK, GOOGLE ADS OR SIMILAR TOOLS

➡ Address of your website
If you use social networks (Facebook, Instagram, Twitter, Pinterest or others) always enter the address of your website so that everyone knows where to find your virtual shop and therefore what you sell.

➡ Google Business
Manage your Google Business account well (it is a free geolocalised - i.e. territorial - service that Google offers https://www.google.com/intl/it_it/business ) to be found by those who are looking for a product like those in your catalogue, in your area.

➡ Paid online advertising
As you would do in-store with the distribution of paper flyers, the advertising medium that passes through the streets of the city, discount coupons, signage, even online you can advertise focused on your territory.
You could use Facebook and Instagram (they are part of the same parish) or Google Ads to make your store known within a 100km radius (in some cases even less) from your business location

✔ Step 3 – RESPOND TO THE CONTACTS YOU RECEIVE AS IF YOU WERE SPEAKING TO A CUSTOMER OF YOUR STORE

➡ Here's the magic
If you maintain a constant advertising presence online in your territory, people will start to get to know you (even through virtual word of mouth or otherwise) and visit your online catalogue, discovering that they might be interested in your products.
At that point, if the site has the buttons in the right place, you will start to receive requests for interest via WhatsApp, telephone or email and that's it!

✔ Step 4 – DEPLOY ALL YOUR SALES PROFESSIONALISM AS IF YOU WERE IN THE STORE

➡ The customer is yours, play the game as if you were in the store
The phone call or chat is just the beginning of a relationship with your customer which often leads to a visit to the store or a home delivery where the real human relationship so dear to many traders begins.
At this point you know how the story will continue!

 

✅ SUMMARY
LOCAL COMMERCE makes sure to show the product to customers ONLINE and then encourage them to buy in the store.

It seems banal, but the power of Web technology ensures that:
➡ Helps those looking for a product/service in your area find your store

➡ It manages to explain every single item exhaustively using additional photos or videos

➡ Allow surfers to contact you with the most familiar systems such as WhatsApp, telephone or email

➡ View prices and discounts of your items

➡Allows you to always stay in touch with potential customers by sending emails, text messages or WhatsApp broadcasts

✅ CONCLUSIONS
You have only combined technology with your daily work by continuing to use your commercial professionalism while still making new customers that you probably would never have known.

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