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Why is it better to have your own website? (part #2)

A CONSTANT PRESENCE ON THE WEB BECOMES YOUR PROPERTY
Choose a domain and publish a website, work constantly with patience and, in the end, you will have a reputation on the web.
I have been working with many of my initial clients for more than 10 years (I still have my first client after 12 years) and our collaboration has made them acquire an excellent reputation on the web.

This reputation is an important ASSETS that they have built themselves over the years and can now spend it on the web to do business.
A GOOD REPUTATION HELPS A LOT: even in search engines
When Google understands that a website is well managed, communicates often with its customers, always offers new products and services and is constantly updated, it DEems it valid to be included in the first pages of its search list and this is a VERY IMPORTANT help for a series of reasons including being able to lower advertising costs.

IT IS EASIER TO ADD ANOTHER SITE
In some cases, in agreement with some of my clients, it has been decided to add a new site to the main site for the sale of part of the products or to open a completely new line of products.

Normally a young site (with a new domain) is not indexed so easily because it would have to earn its "place in the sun" with a solid reputation and therefore it would take a lot of time and work to climb the SERP (the Google list) to come first.

The situation is different if Google can understand that our new site is part of our company which already has an excellent reputation built over the years. At that point, I have noticed in several situations, the second site starts to climb the SERP more easily and therefore ranks at the top in a relatively shorter time (a good reputation helps a lot).
THE HIGHER YOU ARE, THE MORE RELIABLE NAVIGATORS THINK YOU
Being at the top of search engine posts (particularly on Google) gives navigators the feeling that your company is more reliable than others. If, in searches, you appear on the front page several times, your reputation and, above all, trust in your brand increases considerably.

IN THE END, THIS IS WHY YOU SHOULD HAVE A SITE
+++ An asset to spend
After years of activity on the web, as in real life you build a reputation and this, as you can well imagine, is an invaluable asset.

+++ Building a reputation online
This helps you to instill more trust in your company and, as is well known, trust is a precious asset for doing business.

+++ A clear point of reference
Returning to the initial question (why should a business have its own website?) it is easy to understand that, as in real business, even on the web it is important to give very clear points of reference (the company website) to your customers.

It is essential for your business to have a virtual place where anyone can hear yours name, can search for you and find you without difficulty.
+++ If you diversify you are helped.
If you decide to expand your fleet of websites it will be easier for you to be recognized and therefore found in web searches.

ON TO THE NEXT TOPIC
We'll end here for today. As you can see, the concepts are the same as those you learned in the real world. Now you just need to transfer them to the virtual one too.

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