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ONE OF MY CUSTOMER MADE +30% IN 2020: HERE'S HOW!

2/9/2021
The period is certainly not favourable, but those who have been able to create a reputation over the years have certainly been less affected by the unfavorable economic situation and, in fact, have managed to do even better.

One of my clients, in fact, closed the year with a nice +30% and this result did not depend only on luck (which in any case should never be lacking).


HOW WE STARTED

It's been 4 years when he communicated to me his intention to grow, in his area and within a radius of 50 km, in a specific sector of his business and I still remember what I replied to him: "leave me free to act and I promise I will make you become the King of rental in your area".

It is not easy for an entrepreneur to let his consultant decide the strategy and put himself at his disposal by doing everything that is suggested to him, but this is exactly what happened.
First we studied the market together, evaluated the strengths of our commercial proposals and we started by launching ourselves on the web with all the strength we could afford (usually small companies don't have large budgets).

By focusing everything on the person and their direct number (with every commercial proposal there was always their face and their mobile number), we managed to build, first, notoriety and then trust.
In this way my client became a point of reference for his area for all those who needed that product.
It took a lot of patience on his part because the results generally don't arrive immediately (those who believe this usually face disappointment), but he knew how to wait.


THEN WE PUT CONSISTENCY ON TRACK

Have you noticed that Amazon also advertises a lot? Some might think that with its predominant position they could do without it, but this is not the case because it is always better to be in the minds of customers in a constant and continuous way.
And that is exactly what my client and I have done in these 4 years and what we are continuing to do. Being constantly on the web with new interesting proposals without being too intrusive.
If you notice carefully, I mentioned the adjective "interesting" which means: "capable of arousing interest or curiosity, of arousing attention or participation, of suggesting or imposing individually new or stimulating reasons".
Someone tries to be constant, but sometimes they get the method wrong by recycling old posts, sending overly self-referential messages or talking only about their own product.
We have always tried to stimulate customers coming out with new proposals that would solve their problems (nothing earth-shattering because this is the ABC of marketing).


THE TRUST WE HAVE BUILT HELPFUL US IN 2020

This explains how my client managed to increase his turnover by 30%.

It must also be admitted that, fortunately, its market did not suffer heavily from the consequences of the lockdown, but good ideas, patience and perseverance in the management of online marketing contributed significantly to the success of the year.

There is no need to do anything extraordinary, just stay on the fundamentals and never be predictable.
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