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ARE YOU READY FOR THE ARRIVAL OF THE VACCINE?

11/11/2020
GET READY NOW TO BE READY FOR THE RECOVERY

A few days ago the announcement was made that Pfizer-Biontech is having excellent results in the race to create the anti-Covid-19 vaccine and the world immediately took a leap.
The stock prices jumped upwards, perhaps for speculative reasons, but if this were not the case they are betting on the thought that the real economy, with the advent of the vaccine, will have a phase of important recovery (in Italy the third quarter recorded a +16%) and they want to be there.

WHAT DOES THIS HAVE TO DO WITH MICRO BUSINESSES
It is known that Italian entrepreneurs have a particular flair for the future and this time too it cannot escape them that it is time to prepare for the "after Covid", because, sooner or later, this moment will also come and with its announcement Pfizer-Biontech has given a signal in which we can glimpse that this step may not be too much away.
But what exactly does preparing mean?

Let's make two hypotheses:
- COMPANY 1: given the drop in turnover, it decreased its advertising investments and in this way decreased its presence in the market and the mental space (the memory that a person has of the company) of its potential customers.

- COMPANY 2: given the more hours available due to the drop in work, it shifted its attention and commitment to preparing a post-Covid strategy, strengthening its presence in the market and therefore consolidated the mental space of its customers

Who do you think will benefit most when the vaccine is administered?
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ARE YOU READY FOR THE ARRIVAL OF THE VACCINE?
11/11/2020
Prepare now to be ready for recovery
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