Archive

NOW EVEN VIROLOGISTS CUT YOU OUT OF THE BUSINESS?

11/15/2020
CHRISTMAS GIFTS? ON THE INTERNET!
The anger of traders against Galli explodes.

Yesterday, 14 November 2020, Professori Galli pronounced this unfortunate sentence on Mattino Cinque, broadcast on Canale 5, which effectively excludes a large portion of Italian traders from Christmas sales.

I believe that Professor Galli declared this on impulse, without understanding who he could have directly penalized with his statements, but the fact remains that more and more people rely on purchases online, not only to save money, but also for convenience.

WE ARE STILL FAR BEHIND
Although in 2020 I noticed that many small traders, especially those related to food, have finally started to advertise on the web, there are still many others who are not yet promoting their business as they should or don't even have a social media page or a website.

THE PHYSICAL STORE IS NOT YET DEAD, BUT . . .
Having a window on the web does not allow you to completely solve your sales problems, but it offers you an additional "cannon" to easily remain in the market without depending solely on the customers who pass by your store.

YOU MUST GET CUSTOMERS TO ARRIVE SAFELY
Nowadays time has become the most precious commodity for people and not everyone intends to invest time going from one store to another hoping to find the product they are looking for. there are undoubtedly still people who have the passion to throw themselves headlong into city shopping, but with the commitments of modern life they could narrow their circle to a few shops previously seen online.

YOUR SITE TO GET PEOPLE TO GET TO THE STORE
So your effort on the web must not necessarily be aimed at direct sales (the organization and costs could be unsustainable for a small business), but above all to increase visits to the store.

Do you think you're still standing by the window listening to the virologist who cuts you out of the business?


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NOW EVEN VIROLOGISTS CUT YOU OUT OF THE BUSINESS?
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CHRISTMAS GIFTS? ON THE INTERNET! The anger of the traders against Galli explodes.
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